Services > Data Management

Data – The key for successful Digital Transformation Outcomes

Data Management

Ticking Minds has deep expertise of delivering 5+ data management engagements for large digital transformation initiatives.

The quality of the data determines the quality of the digital transformation initiatives. Be it your functional validation, automated tests, performance tests – all require real life like, large data volume quality data. Synthetic data generation strategies leveraging APIs, automate tests drive can help deliver data for your digital transformation initiatives delivering benefits like

  • Unearth defects/unusual behaviour across functional and performance tests
  • Deliver test beds quickly for use across different environments

Industry Challenges

The accelerated digital transformation initiatives demand best practices that support rigorous and continuous testing to ensure successful outcomes from digital transformation initiatives. Provisioning the good quality in the right data format at the right time has a huge say in the digital transformation journey. Unless high quality data can be provisioned in the right format and size, progress in such initiatives is going to be slow. In many cases, data quality determines the transformation initiative outcome.

  • Skills
    Test data management requires skills like understanding business, user requirements, strategic view to data provisioning mechanisms – synthetic, production extraction, subsetting, masking, etc, understanding the technical architecture, components, data flows, underlying database schemas – all play out to be crucial role in the test data management.
  • Process
    Often test teams lack access to data for their testing needs. DB teams often provision the data in non-automated way, which forces the testing teams to push the testing to later cycles/sprints. This results in unearthing defects late in the life cycle, thereby increasing the risk of such digital transformation initiatives. The lack of emphasis on quality of data often derails such exercises.
  • Compliance
    Not all engagements can afford synthetic data generation mechanism. Quick turnaround time requires to adopt production data extraction, subsetting and masking approaches. Often the lack of understanding the relevance to compliance can lead to sensitive being used in testing exercises, potentially leading to huge penalties associated with non-compliance.


Test Data Framework

We leverage our test data framework for data provisioning with the right strategy post our discussions with business SME, solution architects, and technical architects covering every aspect of data flow across different entity lifecycle.

Key factors for automated data provisioning in successful digital transformation initiatives are

  • Right strategy for data provisioning with key personnel with the required skills.
  • Automated data provisioning solution that would cater to quick provisioning of data across environments.
  • Absolute compliance to mandatory data privacy laws.

Test Data Management Expertise

Deep understanding of business, user requirements, mandatory compliance, data provisioning strategy, data generation/provisioning and provisioning across environments.


Large Digital Transformation Initiatives




Collaborations (JMeter, DB, APIs orchestration)


Data managed


Get to know more about our test data management service offering – what do we offer as test data management services, benefits delivered in our engagements – how we collaborate with you across requirements elicitation, data provisioning strategy, data generation/provisioning – our engagement model – collaborations with technology partners – success stories, etc.

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Ticking Minds performance testing expertise gave us big confidence in our Go-live decision for a very large implementation for a leading North American retailer.

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Leading Supply Chain Management Product

Vice President

We were impressed with the Ticking Minds expertise in helping us define the performance testing and guiding in simulating large volume data for the performance testing.

Leading European Airline Loyalty Product

Product Head

Ticking Minds bring valuable insights to our platform performance. They are very dependable any time of year and we don't look beyond them for our performance testing needs.

Leading Education Platform for US Region

Chief Technology Officer

Their 360-degree view in defining strategy and simulating user performance by orchestrating 14K+ APIs delivered a huge value in managing our releases effectively.

UK Based Fintech

Vice-President, Product Development

Their automation strategy to manage 20K+ APIs along with UI automation framework helped us streamline the automated testing for our product seamless vide Continuous Integration pipelines.

UK Based Fintech

Vice-President, Product Development

Ticking Minds supported us in the multi-year implementation of a large automation framework for our entire product suite across web, mobile platforms bringing robustness and reliability into testing process.

US Based Healthcare Product

QA Head – Core Product

Ticking Minds help us implement EasyRepo automation framework for our code MS CRM product and supported us in the rollouts for all out implementations across the US market. They are an awesome team that brings accountability and value to the engagement which made them our QA partners.

Leading US based MS CRM

QA Manager – Core Platform & Implementation

Ticking Minds helped out automated our online marketplace for instant customized rate quotes for loans covering multiple stakeholder roles, which resulted in improving product quality with quicker turnaround times.

Middle East based FinTech Company


Leveraging the API framework they orchestrated the APIs and populated the entire data for all our testing needs driving every life cycle like product, account and operations. We were extremely glad to have them picked as a QA partner for us.

UK Based Fintech

Vice-President, Product Development

Ticking Minds helped us create 5 years production like quality data which helped us assess the performance with large underlying data volume data. This had a huge say in our product quality, product demos and training.

Leading European Airline Loyalty Product

Product Head

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